• The Method
  • Posts
  • ⚙️ My 6-Figure LinkedIn Strategy

⚙️ My 6-Figure LinkedIn Strategy

Read or lose money

Someone Checked You Out? Turn It Into Dollars

LinkedIn is a professional snooping network.

Most people, though, don’t take advantage of others snooping.

Here is the quick automation I use to take advantage of profile views.

1. When someone follows you or views your profile you get a notification like this

2. Once they’ve viewed your profile, simply go to their profile and select “Connect”, “Add A Note”

3. In the note, use a version of this script you are comfortable with

“Kia ora (first name), 

Thanks for taking the time to look at my profile. Is there anything I can do to give you a hand? 

Cheers, 
Kale”

4. By doing this, our agency has picked up two clients in the last quarter.

I’ve automated this process with a VA, but you can manually do this and close new business.

Use other people’s attention as opportunities for your business.

How We Survived 2024

If you'd seen our books in March, you'd have been sure we'd fail.

But we didn't because 2024 is the year we (Compound Gym) figured out how to focus.

A natural reaction to a struggling business is to think, we've got to do more. But the answer is actually the opposite. We dug ourselves out of our hole by doing less.

Steve Jobs used to say people think focus is saying yes to the things you need to focus on. But it actually means saying no to 100 other good ideas.

In practice, that is incredibly hard to do. We spent seven odd years saying no to bad ideas, thinking that was focus. No, focus is saying no to good ideas.

We were roughly following the "Traction" business management framework. Working on 2,5, sometimes 10 different things at once. Traction was encouraging us to say yes. We needed to say no.

That's where sprints come.

Two to four weeks of work with a single goal, worked on by the whole team every single day.

Sprints made us focus.

The courses I talked about last week were built during sprint 6. Our rebrand at the start of this year was a sprint. Our infinite leads marketing funnel was a sprint. Even our work to fix our customer onboarding process was a sprint.

Looking back on what we've achieved this year, almost everything good and needle-moving is attributable to our sprints.

Perhaps traction and other do-more frameworks are a luxury only affordable for doing-well businesses. But my hunch is that’s also how doing-well businesses end up doing-poorly.

Regardless, I don't see us ever returning to our old ways of haphazardly grazing on work like cows. Working like lions makes more sense.