AI That Automates SOPs

Great instructions are what allow others to thrive.

Unfortunately, good instruction comes in the form of good standard operating procedures.

The issue is that they are painful, time-consuming and boring to write.

Enter Invisible.

This tool lets you use ChatGPT, Claude or Llama-3 directly from your desktop without opening a browser.

Here’s how we’re using it to automate SOPs.

1. Download Invisible here (Mac only right now - sorry PC users)

2. Follow the desktop set-up and installation process

3. Once installed on your keyboard, enter “option + space” to open Invisible

   

4. Select “Start Sidekick” by hovering on the human icon

   

5. Start doing any task that you need to demonstrate for someone else - the example I shared was creating Facebook ads from scratch

6. Once finished, select “Stop Sidekick”

7. Enter the following prompt into Invisible: “Can you create an SOP based on what you saw on my screen?”

   
   Here are the start of the results:

   

   It is super simple and a hell of a lot easier than writing a step-by-step SOP.
   
   Notes: The AI sometimes gets a bit spicy and adds little tidbits that are useful but may not be what you want to share.
   
   Look out for these and edit them as necessary.

The Marketing Cheat Code

I first heard about it in Russell Brunson's dotcom secrets. It's been a secret of internet marketers since Web 1, but I didn't really get it until Alex Hormozi broke the internet with his million-dollar offers book.

Most people's takeaway from that book was that you need to create offers that people feel silly saying no to. The more interesting idea for me was making people pay to do business with you.

This is called negative CAC. Instead of spending money to acquire customers, you make money acquiring them.

The traditional play is spending heaps on advertising to attract and sell people something. You lose on the first sale but profit from repeat sales later on.

The problem is it can take weeks, months, and even years to get into the green with each customer, which is a heavy marketing constraint.

At Compound, for example, we pay $75 per lead. After accounting for all other costs, our payback period for each new member is eight weeks.

We're reasonably profitable, so we divert our profits into marketing while we wait to recoup our investment. But if you're trying to grow aggressively on a break-even business, you're stuck.

The dream scenario is a payback period of zero, so you can reinvest your marketing dollars every single day—a la negative CAC.

This past month, we've been testing a campaign at Compound to sell leads instead of buying them. We're running Facebook ads with a $99 offer. Each sale costs us $22 in ad spend, but we immediately get $99 back. And after all other costs, we make $50 on day 0 of doing business with that person.

Giving us an unlimited marketing budget. Kinda...

In reality, there's no such thing as an unlimited marketing campaign. Our gym lives in Dunedin. Only 100,000 people live here, of which 15% have and/or will want a gym membership. There's a hard limit to what we can do with this population cap. We could spend a billion on marketing, but it doesn't matter when you can serve only so many people.

And as we ramp up this negative CAC campaign, our available audience will decrease, so we'll experience increasing marginal costs. This means that our $22 cost per sale will become $25, then $30 until it won't be worth it.

Regardless, you get the point. Make people pay to do business with you.