+ getting more traffic from Google, Digital speed dating & operating with safety margins
Boost SEO, establish trust quickly, and operate with caution.
+ putting your PR on autopilot, getting to yes & playing to your strengths
+ The new way to sell on LinkedIn, busy vs productive people & businesses that survive
+ moving boulders, side-project marketing & pointless processes
+ Facebook remarketing, The fridge test and baking in redundancy
+ the complexity problem & naive realism
+ marketing mistakes, building business momentum & needing space to create
+ domain authority, building the best products & paths to wealth
+ price anchoring, better than business plans & unpredictable entrepreneurship
+ Eisenhower matrix, NPS tool & NZ’s next tech unicorn
+ why you need a flywheel, how to run small tests & winning in chaotic times
