Automating Content Creation

Automating Your Content Marketing

Automating Your Content Marketing

It feels like the entire world is using ChatGPT at the moment.

If you haven't heard of the world's most advanced machine-learning chatbot. It finds relevant already available online information and repurposes it to answer your questions.

So you can enter a command like 'Write an essay in Shakespeare's voice about machine learning', and it will spit out an intelligent description of machine learning in 1600's theatrical English.

Imagine if we had that while we were at School?

Kale, MD of Rugby Bricks (Rugby content and e-commerce store), has been using it to produce SEO-optimised blog content for rugby keywords.

Like this:

"Create a 12-week periodised speed program for rugby."

In half a day, Kale created 7 blogs - "That same task previously would have taken me two weeks."

With another two days' work, Kale thinks he can write blogs that cover all the relevant search terms for Rugby and bring 90,000 more visitors to their store this year or $135,000 in extra revenue.

Our Take

You can find hundreds of people online talking about what ChatGPT prompts to use and how to produce essays mimicking the style of someone who died 300 years ago, but the more interesting story here is how we can use this thing to help our businesses.

Content marketing is the obvious place to start, and customer service is not far away.

Long-term, we see AI being another tool every business owner needs to learn, similar to the internet and social media.

The Hidden Costs In Your Business

In our personal and professional lives, we tend to do things just 'cause 'that's what we've always done.'

Our brains and bodies like it - because it helps us conserve energy. But our companies balance sheets hate it because it preserves costs.

This hidden-in-plain-sight cost might be the most expensive one our businesses pay.

​Kale (mentioned above) was running a financial audit on his growth marketing company and noticed a contractor had been billing them two hours a day, every day, since March.

After digging a little further - no one could figure out what this contractor was doing. He was just a familiar recurring expense.

Turns out he'd been doing nothing and had skimmed them for USD 30,000.

They've now set up a quarterly review to combat this accumulation of financial weeds. Every line item on their expense sheet now has to pass through this filter:

• What are we paying for?

• How does it contribute?

• Do we need it?

• Can it be reduced or removed?

Costs like the familiar contractor are everywhere; they can be money wasted, time wasted, and even resources wasted. And they will continue to go unnoticed without implementing a systematic way to find them.

Our Take

We bet your business is paying for something or doing something that no longer contributes to the outcomes you're trying to achieve.

These costs are weeds; the longer you leave them, the worse they get and the more they hold you back.

Though hard to do, an efficiently run business regularly reviews and removes them.