How To Take Any Competitor’s Funnel & Make It Your Own

In the late 2010s, a lot of companies ran deep marketing funnels with multiple landing pages and opt-ins.

If you were a savvy marketer, you would steal elements of these funnels from competitors and put them into your own funnel - a term called funnel hacking.

Here’s what this looks like:

1. You see a competitor’s ads or a company that you like

2. You click them

3. You follow every step of the funnel:
   > Ad > Landing page > email sign up > email flow > purchase > post purchase email sequence > weekly nurturing

4. Screenshot all of the above

Today, there is a far better method for this and one we’re using for our own clients.

1. Make sure you’re using Google Chrome and install the Chrome extension “Go Full Page”

2. For any landing page or funnel you like when browsing, click the Go Full Page extension

   

3. It will take a screenshot of the entire page you are working on (export this as a PNG), and do this for all parts of the competitor’s funnel you want to capture (Landing page, Emails, opt-ins, upsells etc.)

4. Head over to ChatGPT and upload these images with the following prompt:
   
   “Here is my brand (https://kjgrowth.agency/) please use the following images to craft a marketing funnel for us using the value propositions on our home website based on the PNG images I’ve uploaded.
   
   Please create the exact copy, emails and ads needed to build this funnel.”

In roughly 10 minutes, you can have an entire funnel as a starting point for your own business.

What Matters

I've owned Compound Gym for 100 months - long enough to learn what does and doesn't matter for our business.

And I can count on two hands the things we've done that actually mattered.

Open 24/7 (product), Build a sales funnel (sales), Introduce referral bonus (sales), refloor the gym (product), get lifting platforms (product).

They were all Sales or Product.

Not accounting, administration, "management", marketing and so on.

So as a founder or business owner by default the more time you spend on either of those two things the more likely you are to succeed and vice versa.

It's very easy to fool yourself into thinking some of that other stuff is important. I've read a bunch of business plans that start with logo's and accountants.

It's doesn't. If it doesn't get you more customers or improve your product, it doesn't matter.

Hire others to do that stuff, or if you can't afford to, build your business so it doesn't need them.