Copy & Paste Your Way To LinkedIn Stardom

I’ve had a decent following on LinkedIn for a while now and have written over 200+ posts.

What is the strategy that yields the most engagement per post?

Reposting content that has already worked before.

Here’s an example from a post I did 2 years ago.

Metrics:

• 140 reactions

• 27 comments

• 5 reposts

• 17485 Impressions

Here’s the same post three months ago with a slightly different change in copy:

Metrics:

• 84 reactions

• 23 comments

• 1 repost

• 9720 Impressions

My posts are a micro-example of this trend, but 90% of what works on LinkedIn is a regurgitation of someone else’s work.

This is then shown to your audience, who haven’t seen it before.

My friend Rob has done the exact same thing.

Here’s the process for finding content that hits and then putting your own twist on it.

1. Head to Taplio - https://taplio.com/find-viral-linkedin-posts

2. Enter the name of an influencer on LinkedIn you want to look at

3. Scour posts that fit your niche and that are older > 6 months

4. Look at the hook and the image

5. Put your own twist on it

6. Post it

Most of content marketing involves finding things that have already worked and putting your own flavour on them.

James Clear’s mega bestseller Atomic Habits is based on The 7 Habits of Highly Effective People by Stephen R. Covey.

Find other great ideas and make them your own to kill it on LinkedIn.

Good Times

Contrary to what the media might have you believe, there's signs businesses are turning a corner.

One I spoke with recently has added six figures in a few months - and they’re just a regular small main‑street operation.

Even my gym is back growing 20%+ a year.

That got me thinking: what will us businesses be doing with our extra cash now that revenues are ticking up?

Something that stuck with me from studying Warren Buffett was his reminder to be greedy when others are fearful and fearful when others are greedy.

Judging by the recent wave of liquidations, not many did that in 2021–22. We were putting Rangers on tick just as the economy was about to fall off a cliff.

It seems silly in hindsight, but we were all doing it.

Have we learned our lesson? The ’87 crash generation "did". They took 30 years to come back to equities. But in this TikTok era, my guess is we’ll repeat the same mistakes again very soon.

The debt dealers will be back on TV selling cars with 0% down, and the Prosper and Taxi's of this world will have queues of businesses filling up their AI chat lines.

We'll red‑line our balance sheets and get ready to shout at the government when things go bad.

Seeing others struggle sucks, but more than a few of these recent liquidations had it coming.

It’s simple:

Save cash in good times, use it in bad times.