Turning LinkedIn Profile Visits into Opportunities

Turning LinkedIn Profile Visits Into Opportunities

How I'm turning visitors to my LinkedIn profile into new connections and business opportunities.

Hundreds of people visit my LinkedIn profile every week.

But then they leave again without us connecting or interacting.

That’s the same as hundreds of people walking into your shop and leaving again without even making eye contact.

So I decided to change that - here’s what I’m doing:

1. When a connection on LinkedIn views my profile, I send them this message - “Kia ora (first name), Cheers for taking the time to look at my profile. Let me know if I can help you with anything? I hope things are going well on your end.”

^ I use We connect to help me with this automation.

1. When someone who is not a connection views my profile, my VA sends them a connection request with this message - “Kia ora (first name), Thanks for taking the time to look at my profile. Let me know if I can help you or your companies, and looking forward to connecting with you.”

2. She logs into my LinkedIn profile and selects “Who’s viewed your profile” on the left-hand side

Then get her to send one of the two messages above based on their title and connection status to me

In the past seven days, this has helped me turn 200 profile visits into 37 new LinkedIn connections and 13 meaningful conversations that could lead to new opportunities down the road.

Notes: Don't sit back and wait for opportunities; actively engage people and make sh*t happen.

Tightening The Ropes - How To Force Creativity

How I force myself to find more creative solutions

Humans achieve miraculous things with their backs against the wall.

Whether it's a vaccine to save millions during a pandemic or radar to stop the German's advance in WW2.

Often the genius we love to prescribe to people who've found these breakthroughs has as much to do with the limitations they were working within as it does their innate intelligence.

I've seen this with myself. As the area I can play within increases, my solutions get lazier.

Without constraints, solutions don't need to care for anything - there are no limits for your ideas to bounce off and say, "hey, this sucks".

It's like if I wanted to make a million dollars.

Without any specific time horizon, my idea might be to just save my way there, earning a little bit of interest as I go. But this could take till I'm 90, which would be pointless.

Instead, I'd have to get much more creative if I tried to make a million dollars in the next five years.

So when problem-solving, I sometimes set artificial limits to force my creativity.

I tighten timelines and try to solve stuff in a week rather than a month. Or tighten my budget from $10,000 to $1,000 to see what pops up.

Right now, I'm working through a legal issue and did exactly as above. I tried approaching the problem as though I couldn't afford a lawyer to find new options.

And what do you know, it worked - fingers crossed, I've saved my business about $10,000 in legal fees.

And if you think this is all a bit too abstract and theoretical - there's a lot of science to back it up.

Without constraints, every idea can seemingly be a good one. The further you tighten your ropes, the less this will remain true.

Notes: You can force yourself to find better solutions by placing artificial constraints on yourself.

• ​Steve Jobs 1992 - Steve Jobs QnA at MIT in 1992 - There are lots of gems in here about innovation, competition and markets.

• ​Project Kick-off Template - A simple template you can use to organise your thoughts when you’re kicking off new projects by Shann Puri.

Creating vs Fulfilling Demand

A look at the two types of demand and how that influences marketing.

There are only two types of demand.

Demand waiting to be fulfilled, i.e. a market of people that already knows what they want.

And unknown demand. Demand that you have to go out to the market and create.

Most people didn't know they wanted or needed a personal computer until Apple told them so.

But everyone knows when they should see a dentist.

Knowing what demand your business is trying to satisfy should illuminate your go-to-market approach.

If you're fulfilling demand, you need to let your market know that you're their best option to fulfil it.

In this case, your competition is the other suppliers in that market.

Brand and sales win this game. You've got to win, people.

If you're creating demand, you've got to educate your market and convince them why this other thing you've got is what they actually need.

In this case, your competition is the status quo, the other market in totality.

Stories and education win this game. You've got to move people.

Notes: Your go-to-market strategy depends heavily on whether you are