Get Tailored Sleep Advice

We spend a third of our lives in bed, and it’s often one of the things we’re the worst at.

The Journal of Health Economics found that even one extra hour of sleep per week added 3.4% to a person’s weekly earnings - not a bad ROI for staying in bed for another hour.

The issue with sleep advice is that it’s never tailored to your situation.

• Got a newborn? Well, the two-hour, no-screen mindfulness practice doesn’t apply to you at 3 AM with a human crying in your arms

• Shift work? Having the same sleep and wake time is useless

Enter your bespoke solution.

1. Go to Protocols

2. Click on “Start Chat”

3. Enter the predicament you are facing with sleep in the chat box or just choose one of the conversation starters

   

   My sleep problem

4. It will personalise questions to your needs

   

5. It then gives you a list of routines to add to your calendar to ensure that you’re hitting the sleep gains you are after

   

   Routines

6. Add them to your calendar

   

The world’s best research is great but it’s never personalised to the individual.

Now you can get advice that is unique to you for free.

A Start-up Story

Gravy was conceived in February last year.

In March we sent our first cold emails.

By April we signed our first (non-paying) client.

We made our first hire in May.

We signed our first paying client in June.

By September we'd received our first dollar.

Today we're at $200,000 in revenue. By the end of next year, 3 years on from our conception date I suspect we'll have passed a $1,000,000 run rate.

Seems easy when you put it like that. Inevitable maybe. But it's not.

Those are highlights from our service business (done for you fundraising for non-profits). But Gravy is meant to be a software business (1-click fundraising for non-profits).

From about March last year till May this year I DM'd, emailed & phone'd 200+ people about our software idea. Callaghan turned us away.

Multiple Māori business funds turned us down (we're 52% Māori owned). No developers or angel investors replied.

With the exception of 2 people, all the potential customers we spoke to said our idea isn't needed, some were even offended by my suggestion of it.

No funding, no developers, ~no interested customers.

I gave up and taught myself how to build it instead.

We launched our MVP in June, and we'll be pushing play on our Beta version next week.

We have users now, but still no paying users.

The first part of this story is what you read about online. What journalists cover. What you think building a start-up should be like.

The second part never gets mentioned but it's the real reality of building a start-up.

I'm a devout introvert so I don't go to start-up events or any of that jazz. However I bet if you did, you'd hear way more stories like ours than the ones you read about online.

Start-ups aren't a linear march forward. They're a stumble in the dark until you make it kind of thing. A constant fight against a foe that never gives up, reality.