How To Use LinkedIn To Generate $30,000+ in <90 Days

In the last 90 days, I've had 2093 people view my LinkedIn profile.

From those views, I’ve closed four new clients worth more than $30,000 in revenue for our marketing agency, K&J Growth.

Here is how you can do the same with this one message.

1. Follow this link to see who has viewed your profile.

2. I choose who I want to message by reading their headline beneath their names. I select “Message” or “Connect” based on their profile.

3. I then send the following message after the LinkedIn chatbox prompt appears:

4. I have this message saved as a keyboard shortcut, so it takes me less than 10 seconds to paste it into the LinkedIn chat box. Here is how you can set this up for Mac and PC. Here is the script if you want to copy and paste it.

This is the type of reply you can get.

New York Times bestseller Jeffrey Gitomer has said, “Great salespeople are relationship builders who provide value.”

The way to provide value is by asking people how you can help.

Be proactive and reach out.

You never know what you will get back.

Why It Always Take Longer Than You Planned

There is a law called Hofstadter’s Law which says it always takes longer than you think it will take.

Most of us know this intuitively but we rarely ever act on it.

In Bent Flyvberg’s excellent book Megaprojects and Risk: An Anatomy of Ambition, his data says:

“Cost overruns of 50 per cent to 100 per cent in real terms are common in megaprojects; overruns above 100 per cent are not uncommon.

Demand forecasts that are wrong by 20 per cent to 70 per cent compared with actual developments are common.”

Yet when we plan for things for our own lives, most of us assume that the conditions will be perfect - allowing us to get things done as we planned.

In reality, this is almost always never the case.

This newsletter was meant to be in your inbox this morning, not this afternoon.

There are two ways to solve this:

1. Use the inverse of Parkinson’s Law

Parkinson’s Law states that any task expands to fill its allotted timespan, regardless of the amount of work to be done.

Use this law to your advantage, set timelines that you think are realistic and then shorten them.

You are far better off dealing with the repercussions of only hitting 90% of your goal on a shortened timeline than creating a timeline that is realistic but only 70% completed.

2. Build redundancy into your project planning

I intended to drive home on Thursday morning and assumed that I would be able to write the final part of this newsletter that afternoon.

It snowed and stopped me from getting back in time.

I hadn’t planned on this four-hour delay.

You are now reading this in the afternoon because I didn’t plan for snow.

Whether you are working on a marketing plan or building a new product allow for a margin of error.

You never know when you are going to need it.