Stealing Ads From Your Competitors

One of the hardest parts about scaling a business is figuring out how to market it so that you stand out.

One way to do this is to see what your competitors are doing well, steal it, and apply it to your funnel.

Here is how to do it:

1. Go to the Facebook ad library - This is where you can see the ads that any company is currently running on Instagram or Facebook

> Select “All Ads”
> Select “All” under countries

2. Enter the business name of your competitor or business you know that does great ads (I’ll use our e-commerce business, Rugby Bricks because we make great ads)

3. Scroll to find the ads that have been running the longest as these are likely to be quite profitable as most people turn off unprofitable ads

4. Follow the link on the ad to see the associated website page

5. Steal any of the copy, design or formatting that you think fits your brands

This has been a process for we’ve used for our clients at K&J Growth for the last five years and is one of the best ways to see what is and isn’t working for other brands.

Notes: Buyer beware. Other companies will likely be measuring success by different standards, so don’t always assume that the best ads are the ones that have been running the longest.

Conclusive Opinions

Same anecdotes, same data - different conclusions.

That’s our political divide in a teacup and a common business faux pas.

Most of the time, wrong conclusions don't matter. Who cares if you guessed John’s age wrong or assumed Derrick and Dale are married?

But what about when they do matter? After all, they’re the foundation of all decisions. The wrong conclusions can lead to bad and mightily expensive irreversible decisions.

Consider this: the churn at my gym is historically high. Memberships are being cancelled en masse, with 'cutting costs' often cited as the reason. What do you think could be the cause?

• A bad economy

• People changing priorities

• Or maybe poor customer fit

And based on that conclusion - what would you do?

My team wanted to write off our high churn as an economic problem and move on - nothing to see here.

But if we'd accepted that we'd have let $100,000+ worth of revenue walk out the door this year without a second thought. Of course, after digging deeper, we found there was more than negative GDP growth.

Be careful with conclusion.

They are riddled with biases and shortcomings. We can chop, filter and twist anecdotes and numbers to fit what we want to see. They're as much opinion as they are fact and should always be approached like a dangerous road - proceed with caution.