The LinkedIn Engagement Hack All The Influencers Use

If you are a LinkedIn user, you’ve probably seen big LinkedIn accounts post like this.

The secret is that these influencers have engagement groups, which are WhatsApp groups that, as soon as they post, comment on each other’s posts as they go live.

When a person with a significant audience comments on your post, other people see it and engage, so how do you, as an average LinkedIn user, get these influencers to engage with your content?

Just repost their content.

Here is how my mate Rob generated over 160,000 impressions on one post by repurposing and tagging someone else’s content.

1. Find a LinkedIn Influencer with pithy content that people love - Think of quotes that people love, such as “A great manager can change your life”, etc.

   

2. Turn it into a 1080 × 1080 square image in Canva - Sign up for free (follow this video on how to make a square image)
   

3. Reach out to the LinkedIn Influencer with this script:
   
   “Hey (first name),
   
   My name is X. I love your content here on LinkedIn. I’ve created a quick image of your post - send the square image. I’d love it if you are open to comment on it when I post it?”

   
   This comment is the most important part - their audience needs to see it.
   
   If they don’t reply, move on to another influencer.
   

4. Rinse and repeat with as many as you like - here is the example of my mate Rob using this strategy

Tobi’s comment.

If you are after fast growth on LinkedIn, this is a sure-fire way to get quick engagement.

Listening To Every Customer

We send out so many customer feedback surveys at Compound that we get complaints about it.

• Onboarding surveys

• Birthday surveys

• Exit surveys

• Activity based surveys

And that's on top of being able to chat to our members all day long on the gym floor.

I love customer feedback, I'm addicted to it, which is a weird thing to say. But it's the closest thing to cheating you can get when you're building a business.

A bunch of people paying you to do something for them and then telling you how you can do it better, so you can charge them more for it next time... yes please.

And yeah, you do get asked for faster horses, but you get told how to make what you currently do, way better.

But what I used to do is look for patterns. I'd only take feedback seriously once ten people said the same thing. And that was wrong.

Kiwi's in particular are very shy about complaining.

I've been out for dinner, when the completely wrong meal has been served, or the chicken is still bleeding or we had to wait for over an hour because the order docket was lost.

And not once have I heard a complaint from my table shared with the waiter.

It's like that thing that teachers say... there's no bad question - if you're thinking it then someone else will be too.

When I receive feedback I now assume once is actually many.

One complaint, one suggested improvement, one compliment is actually many people thinking the same thing.

And there's an easy way to test this. Go make a change in your business, that perhaps only a single customer has made a passing comment about.

Then wait.

What we've experienced at Compound is all of a sudden you get a stream of verbal high fives. "I was thinking that too", "I didn't want to say anything but that really needed to happen"....

Kiwi's are thankfully a lot less shy about positive feedback. So when you fix something that sucked or obviously needed to happen, they'll tell you.

And if you make a change that no-one mentions. Well, no harm done I guess, or is there?