The 7-Figure Founder AI Personalised For You

For those who don’t know, I’ve been doing a daily review for several years.

I’ve said it’s one of the two things I do that has allowed my co-founders and me to bootstrap two seven-figure businesses.

I’ve recently started using AI to 10 x a version of this process based on my personal goals.

Here is how you can build the same AI for yourself.

1. Open ChatGPT.

2. Click "Explore"

3. Click "Create a GPT"

4. Click "Configure" - Here is the prompting I used:

Name: KP's AI Coach

Description: An AI to make me the best version of me

Instructions: “You are an AI designed to support me in being the best version of myself. This is defined by the "Principles For Me - Kale" document I have uploaded as knowledge. This document is a fundamental part of the person I aim to always be. As I ask you questions over time, you will remember and give me advice based on things I've updated in this document and on the memories of our conversations.

You will be constantly fed new knowledge. This new knowledge will be:

- Meeting transcripts from calls with coaches

- Book summaries from authors I trust

- Podcast transcripts

- Weekly reviews

- Business plans from each of my companies and boards

When I ask questions, please add other valuable context from the web where appropriate or prompted.”

5. Click “Knowledge” - Upload a PDF of your professional goals.

I have a document I use as a catch-all on how to be a better founder and person.

You can look here if you want to use it as a guide for yourself and training your AI.

The knowledge portion should contain a range of documents that you have found useful for you.

6. Start putting it to work - I asked my personal AI for a solution to an employee that I’ve been struggling to get motivated and to take some insights from my most recent coaching call:

As you can see, it’s not a bad response at all.

Now that OpenAI has incorporated memory into their AI, the more you feed it, the better it is at giving you personalised answers.

I’ve been running my weekly reviews through this for the last two weeks, and the AI is improving daily.

My daily reviews act as a tool for daily improvement.

This AI is an anchor for sticking to those improvements and moving faster.

Notes: I’ve set up automation via Zapier to feed a lot of information into this bot.

If you want to grab the automation recipes, reply to this email.

P.S. - Ask your AI-specific questions - Just like humans the broader the question, the broader the answer; inversely, a specific question yields a specific answer.

Shaan Puri’s 5 Levels Of Marketing

Last week, I heard a marketing framework that set off a lightbulb in my head. I instantly realised what we've been doing wrong with our marketing at Compound and how we will fix it.

It may help you, too. Here is Shaan Puri's five levels of marketing.

(Note: This is paraphrased from Shaan with occasional edits for context)

💡 Level 1: Selling a product

Half of businesses are stuck here. You'll know it when you see it. Their websites are filled with adjective-laden product feature descriptions.

"We are a gym with 28 free weights and kettlebells." "We are a marketing agency that runs ads super efficiently."

...this is what failing companies do.

💡Level 2: Selling a solution

The marketing material of these businesses explains how their product or service fixes a pain point. 

For example, we just signed up for a meeting note-taking tool called Fantom AI. Their homepage H2 is - "Ai that records and transcribes your meeting notes."

A gym might say, "We help you lose weight."

This level of marketing is actually effective because it rationally calls out the problems people in the market are trying to solve.

But it falls short emotionally. It won't change the behaviour of someone not actively looking for what you offer.

💡 Level 3: Selling a lifestyle

These businesses position themselves as the gateway to some sort of aspirational life.

They talk to the parent who wants to play ball with their kids—the office worker who wants to be a great outdoors adventurer on weekends.

Aspirational = emotional. These businesses are motivating people by giving them something to aspire to.

...and it just so happens that if you want to play sport with your kids, we have the gym and facilities to prepare your body for that.

Lululemon sold Yoga and the Yogi lifestyle, not yoga pants.

💡 Level 4: Selling a feeling

We've reached the top 1% of businesses here. They deal in feelings.

They make people feel some sort of way, either with their marketing or with their product.

The UFC, as Dana White eloquently puts it, sells "holy shit" moments.

Disney does this. They sell a family experience that feels almost magical for kids. They'll remember that Disney Land visit for a very long time.

Feelings are visceral, chemical reactions in your body.

"if you give someone a feeling more consistently & powerfully than anybody else, that makes you box office."  

💡 Level 5: Selling identities

Shaan says this is the holy grail of marketing.

It's Religion, Politics, Cults.

These companies and institutions give you a tribe, a label, a purpose. Somewhere to belong.

...identity in a box.

You might be old enough to remember the Marlborough man. The rugged cowboy sucking back that nicotine, boots, hat and horse. Or the Speights Southern Man campaigns.

Apple was a level 5 player with their Think Different campaigns in the early 2000s, hinting that Albert Einstein and Muhammad Ali would have been Mac users.

--

Levels 1 and 2 are purely rational, logical arguments well within the reach of even novice marketers. It's AI-level stuff that even tech nerds can do.

Beyond that, you start tugging on people's emotions and things get really interesting, you can do real damage. But execution is trickier. This is where I want to go with Compound.

Maybe you can skip levels and go straight to 5. I don't know; Going all the way to 5 is alluring, but it may not be possible for a novice like myself. But we can get to 3.