How to Automate Content Creation

Using Chat-GPT To Automate Content Production

We’re running a skeleton crew at Rugby Bricks.

Our CEO is on maternity leave, our founder is coaching across the pond, and our CFO doesn’t know how to do anything but numbers.

In the effective executive, Peter says, “What the executive needs are criteria which enable them to work on the truly important, that is, on contributions and results, even though the criteria are not found in the flow of events.”

Loosely this translates to us needing to focus on only mission-critical stuff till we have our full crew back and asking ChatGPT to do the rest.

Here’s how Kale has employed ChatGPT to keep our content machine in production while our humans are away.

1. First, he updated his Chrome browser with this new extension called AIRPM (1-click prompts for ChatGPT)

2. Then, he asked it to suggest a 4-week calendar of rugby speed & conditioning content.

3. With those suggestions, Kale asked AIRPM to turn them into blog posts.

4. Then he asked it to turn the headlines from the blogs into scripts for YouTube videos.

5. And to convert the YouTube video scripts into shorter pieces for our newsletter.

This took 3 minutes to do and is now being turned into an SOP which will be outsourced to an offshore team member.

Notes:

This isn't a set and forget type thing.

It's a process that will take constant monitoring from us to make sure the content we're producing meets our standards - but while we're short on numbers it's likely better than nothing

The Anti-fragile Business

At our World Fitness management meeting yesterday, our team expressed their shared sense of stress endured during Q1 - 'our most difficult quarter, worse than Covid' but in the same conversation, reflected on and enjoyed the progress they'd made these past 10 weeks.

They'd just experienced a tougher working environment than what a global pandemic could muster and felt good about it; why?

They and the business have become an outlier business, or what Nassim Taleb calls anti-fragile.

A fragile business cannot absorb shock - it breaks (think all the banks that have left us this past fortnight).

A robust business can absorb shock but reverts to normal (think most that survived covid).

An anti-fragile business, on the other hand, enjoys shock, with shock, it prospers (think Netflix)

You can test how fragile, robust or anti-fragile a business is by introducing some form of randomness.

You could constrain a resource, ask a probing question or the most enjoyable one for the business owner - take a holiday.

If this test causes it to perform worse, it is fragile, and we can assume it will fail at some point. If it bounces back to normal, it is robust, and we can assume it will be here for a while yet. If it benefits, that's where you want some skin.

Notes:

Fragility is largely determined by your ability to both receive and respond to problems.

Things like redundancy and margin of error improve reception. While attitude, temperament and critical analysis to resolve them.

or what the stoics called turning shit into honey.

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Need help with your business? Ask Kale and Rhys here.